Most people think marketing is about convincing someone to buy. But real marketing is about understanding what people already want — and helping them believe you’re the right one to deliver it. It’s not about being louder, it’s about being clearer. It’s not about pushing products, but pulling attention through relevance and trust. I’ve seen brands fail despite great products because they didn’t know how to speak to the heart. And I’ve seen simple businesses win because they truly understood their audience. Marketing isn’t manipulation — it’s communication. When done right, it’s almost like dawah.